Education & Culture Corporation
Thinking 10 Years Ahead for Children

With a 10-year look-ahead program to attend to the educational needs of children,
WoongjinThinkBig continuously strive to create new values in the educational culture of Korea by committing itself to create,
innovate, and differentiate products and services offerings.


Deliver right education by great people
with the management spirit of “Love and Love more.”

Woongjin ThinkBig Create new innovation through the concept of “Change & Challenge.”
Offers state of the art education through “Creation & Innovation.”

Providing Education & Culture

Initially incorporated under the trade name of ‘Heim International Publishing’ in 1980, Woongjin ThinkBig develops and offers a variety of educational content targeting all age groups from toddlers to adults, including member-only workbooks, complete work series for children, study room, learning center, online and offline book publishing services, etc.
Woongjin BookClub, a member-only reading/learning convergence program integrated with digital platforms, launched in 2014 ahead of the Fourth Industrial Revolution. Woongjin ThinkBig is growing into becoming an expert in education and culture, serving the needs of children and family in collaboration with a variety of business partners including hotels, resorts, theme parks, exhibitions, concerts, etc.

Thinking Differently, WoongjinThinkBig

After launching the industry’s first ‘creativity’-oriented workbook service in 1996, Woongjin ThinkBig has developed a variety of differentiated content, exporting copyrights to more than 100 different intellectual properties, and receiving authoritative trade awards such as the ‘Bologna Ragazzi Award,’ and ‘E-Publishing Grand Prix,’ among others.
The Woongjin BookClub, launched in 2014, provides not only reading curation services personalized to meet the needs of individual members with Woongjin ThinkBig books, but also with over 6,000 books available from more than 150 publishing partners from Korea and other countries. It also includes online and offline edutainment services integrated with theme parks, exhibitions, concerts, etc.
Align with continued breakthroughs in digital technologies, innovative education services such as personalized learning content, and video classes taught by specialized instructors are provided.

Right education service provided by educational experts

The value of Woongjin ThinkBig does not stop at just providing good products. A 10 year look-ahead foresight in products and services for children and close communication with customers are the real values that Woongjin ThinkBig pursues for corporate growth.
These values are delivered by Woongjin ThinkBig teachers and book curators noted for their excellence and commitment.
Accordingly, Woongjin ThinkBig is incessantly trying to develop the professional excellence of teachers and book curators and lift their morale not only to prove the satisfaction of their internal/external customers but also to deliver the true values pursued by the company.


Board of Directors
  • Management Planning
  • Management Support
  • Strategic Procurement
  • R&D Office
  • IT Development
  • Book Editing Group
Education Business
  • Education & Culture Business
  • Future Education Business
  • Book Business




The corporate identity of Woongjin ThinkBig embodies creativity towards a bigger world and corporate sustainability with the spirit of “Love and Love more.”

Love for customers

Positive customer focus and active series based on love for human beings

Love towards change

The management spirit to seek growth through change, as a bud that starts to bloom

Love for society

Embrace society and show love for one another

Love for work

Work actively with high aspirations, focusing on the essence of work

Love towards challenge

Pursuit of elevated ideals in defiance of the past while welcoming challenges

Love for organization

Embody corporate culture in a collaborative, fair, and unified organization

  • Creativity

    The unique and unprecedented structure of Woongjin reflects its creative trendy ideas.

  • Overwhelming

    Renders a bight and warm corporate culture founded on “Love and Love more.”
    The 6 symbol motifs represent Woongjin’s corporate culture where the elements of “Love and Love more” coexist in harmony. The free and animated touch symbolizes Woongjin’s focus on human beings and their consciousness.

  • Sustainable

    Represents the will to grow into a sustainable corporation that will keep evolving for over 100 and even 200 years.
    The side, up and down linked circles represent the aspiration to stay with customers and society forever.
    They symbolize the vision where Woongjin and customer, linked with each other, advance into an everlasting growth like powerful rolling wheels.

CI Regulations

Left-right combination in Korean 웅진씽크빅
Top-bottom combination in Korean 웅진씽크빅
Left-right combination in English woongjin think big
Top-bottom combination in English woongjin think big